Agoda de Go Go da!
Client
Agoda
Idea
The campaign targeted consumers who had Agoda in their consideration set but were still hesitant to take that first step due to uncertainty about the brand and reservations about using an unfamiliar booking site. Based on the insight that Japanese people’s hesitation stems not from a lack of initiative, but from a reluctance to shoulder risk alone, we positioned Agoda as a reassuring ally. The campaign features actress Riisa Naka with Agoda's official mascot, Agoji, by her side, giving her the confidence to move forward with Agoda's convenience and reliability behind her, expressed through the line, “Agoda de Go Go da!” (a rallying cry meaning “Let's go, go, go with Agoda!”). By playfully subverting classic Japanese villain tropes, from tokusatsu superhero shows to the mythical kappa (a mischievous water creature from Japanese folklore), the ad captures the liberating feeling that awaits once you take that first step and set off on a journey, all in Agoda's signature upbeat tone.