De’Longhi Heater

Client

De’Longhi Japan

Idea

De’Longhi heaters adopt “zero-wind heating” technology, which warms the entire room without producing warm airflow, helping to prevent dryness. In the new commercial, we see this technology transforming winter into a season to look forward to, allowing people to enjoy their time at home in greater comfort. The ad features model Hibiki Kidera as a woman who struggles with the winter cold and dry skin, while voice actor Kenjiro Tsuda provides the voice of a cat who shares her dislike of dryness.

Expertise